about








I’m a multidisciplinary and purpose-driven Designer, Video Producer, and Editor with 13+ years of experience across online media, broadcast, and print. Recently, I deepened my practice by completing General Assembly’s UX Design course, gaining hands-on experience in user research, prototyping, wireframing, and accessibility—strengthening my ability to craft user-centred digital experiences that are both functional and inclusive.


With a background in visual storytelling for major brands like Sky and Red Bull, I bring a unique ability to translate strategic insights into engaging content. I work at the intersection of design, technology, and human behaviour—combining UX thinking with a strong foundation in motion and visual design to deliver impactful experiences across mobile and social platforms.

As a Network Associate for Sky’s LGBTQ+ Network, I contribute to inclusive storytelling through content that celebrates identity and community. I’m also an active AI Superuser at Sky, exploring how emerging tools can enhance creativity and streamline workflows. I believe great design is driven by empathy, clarity, and a desire to create meaningful, lasting impact.

Recent Milestone

General Assembly:UX Design course

I have recently graduated from General Assembly's UX Design course, where I was studied a full UX design pathway under Tom Woodel. I had an opportunity to create a product protyotpe and conduct extensive research plan, create a persona, and conduct competitor analysis. 

About LingoFlix

What is LingoFlix?

LingoFlix is my first ever fully fledged UX design project. It is an app that helps foreigners and expats with varying language fluency to find, watch and enjoy best TV shows and films wherever they are. As part of this project I came up with the concept, conducted user research, competitor analysis and user testing. I started by creating a low fidelity prototype in Figma and used Maze to conduct testing. I made changes based on the feedback received and created a high fidelity prototype.

Figma Prototype

View My Prototype

Lingoflix : Presentation

Download PDF

My motion design and video work showreel

More about LingoFlix

Problem Statement

For foreign users living, studying, or working abroad, VOD apps often lack the language flexibility they need to feel at home. To stay engaged and comfortable, these users require easy access to content in multiple language combinations.

Hypothesis

If we help foreign users find content by selecting language combinations, they’ll spend less time searching and more time watching. In doing so, we’ll create a more accessible and fun experience. 

Goals

  • Help viewers find what they want to watch more quickly.


  • Support shared viewing experiences across different levels of language fluency.
  • Create a seamless, global discovery experience—no matter where users are or what region they’re in.

Research Plan

To interview 5-7 participants, ages 18-55 who actively use at least one VOD platform regularly.

Affinity Mapping: Key takeaways

  1. "I love having lots of choice." 
  2. "I often switch between languages, so I need flexible options."
  3. "I sometimes have to look for something else to watch if the show I want to see doesn’t include one of the languages my friends and I prefer."

Persona

Age                              29

Gender                Female

Occupation     Marketing

Location             London

Betina is a Portuguese national with Italian roots, currently living and working in London. She enjoys keeping up with the latest films, TV shows, and sports across multiple video-on-demand services. Her friends, colleagues, and family love discussing the latest shows and she enjoys watching them together in UK and in Portugal.

Needs

She’s looking for the latest shows, the right subs and dubs, and a way to watch with friends—no matter the language or location.

UI/UX Design Project

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Advertising Design Project

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Persona

Betina is a Portuguese national with Italian roots, currently living and working in London. She enjoys keeping up with the latest films, TV shows, and sports across multiple video-on-demand services. Her friends, colleagues, and family love discussing the latest shows and she enjoys watching them together in UK and in Portugal.

Competitor Analysis

I have compared Netflix,BBC iPlayer, YouTube and Watchworthy app to check for the following features: 

  • Genre choice 
  • Language Choice
  • Ability to 'Add to Watchlist' and create multiple watchlists
  • Sort shows by language
  • Allow separate foreign language subtitle and dubbing language choice
  • Puts accessibility and language options front and centre

Copyright © 2025 Paul Jacobs UX/UI Designer - All Rights Reserved.

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