FOOTBALL DAILY: interstitials

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To create a set of engaging, motion led, typographic interstitials to help  launch of Football Daily as digital channel on Roku TV. To hoo the viewers and keep retention high over the advert break. 

In 2018, I specialised in developing engaging motion typography for digital advertising. One notable example involved creating animated typographic spots for Football Daily on Roku TV, designed to maximise viewer retention during commercial breaks. These animations combined kinetic typography with simple moving objects, inspired by renowned designers such as Paula Scher. My goal was to craft visually compelling content that captures attention and enhances brand storytelling, demonstrating a high level of technical skill and creative vision.