Client: Sky TV
Role: Motion Designer
Tocreate a bespoke end-board artwork for Sky’s social channels, designed to celebrate and spotlight a curated selection of Black films and television available on the platform. The objective was to deliver a visually distinctive and culturally resonant piece that could both unify the campaign and elevate awareness of the featured content, while aligning with Sky’s broader brand identity across digital touchpoints.
In my role on the project, I was responsible for both the illustration and animation of the final asset. I developed a visual language informed by the rich colours, patterns, and thematic influences of Afro-Caribbean culture within the UK, ensuring the work felt authentic, vibrant, and contemporary. The animation was crafted to bring energy and cohesion to the composition, enhancing its impact across social formats while maintaining clarity and brand consistency.
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